Culture
jamming is define as a
form of political and social activism which, by means of fake
adverts,
hoax news
stories, pastiches
of company logos and product labels,
computer
hacking,
etc,
draws
attention to and at the same time subverts the power of the media,
governments,
and
large
corporations
to control and distort the information that they give to the public
in order to promote consumerism, militarism, etc.
The
idea behind culture jamming is that individuals are not given the
choice as to whether they are exposed to ads or not. Without consent
every individual in our communities are exposed to thousands of
corporate ads each day. Jammers believe everyone should have the
opportunity to voice their opinions just like the corporate
advertisers. They believe in the opportunity to respond to the
advertisements. It is a great tool for activism. It goes to the core
of advertising and goes directly to the people.
Adbusters
is at the forefront of an insurgent political movement known loosely
as
“culture
jamming.” This movement seeks to undermine the marketing rhetoric
of
multinational
corporations, specifically through such practices as media hoaxing,
corporate
sabotage, billboard “liberation,” and trademark infringement.
Here
is a link to an example of culture jamming on youtube.com
http://www.youtube.com/watch?v=3vJVMIYffWQ
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